A commercial operator who happens to be a CFO.

Haast was built for owner-led businesses that need better numbers, cleaner systems and a stronger operating rhythm.

The firm is led by a Chartered Accountant with experience across financial control, strategy, operational excellence, data, reporting and business ownership. That background includes Financial Controller and VP-level roles across strategy and operational excellence at a leading New Zealand investment bank, hands-on data and reporting work, and direct experience growing, systemising and selling an SME.

The technical side matters too. Haast brings practical capability across data, dashboards, automation and programming. Not to add complexity, but to remove manual work, connect information, and build reporting systems owners can actually use.

That mix shapes how Haast works.

The focus is not just reporting what happened last month. It is helping owners understand what is happening now, what is likely to happen next, and where the business is carrying too much manual work, unclear process or owner dependence.

Sometimes that means fractional CFO support. Sometimes it means rebuilding management reporting, improving cash flow visibility, connecting systems, automating manual work, or creating a clearer monthly operating rhythm.

The goal is simple: clearer numbers, less friction, better decisions, and a business that is easier to manage, scale, transition or sell.

A business that can operate with less day-to-day dependence on the owner.